Built for European e-commerce retailers

We extract the maximum value from every return.

Revalu decides where each returned item earns the most — resell, liquidate or recycle — before it ships back. Built for European e-commerce.

The problem

Returns are the largest unmanaged cost line in European e-commerce.

Every returned item is treated the same: ship it back, inspect it, discount it. The economics broke years ago.

30–50%
Return rate in fashion e-commerce
Industry estimate. Climbing across categories.
€13–€30
Cost to process a single return
Industry estimate. Handling, transport, inspection, markdown.
€2.4M
Annual return cost for a €10M retailer
At 20% return rate × €12 average processing cost.

How it works

Smart routing sends every return straight to its most valuable destination — skipping the unnecessary detour through the warehouse.

STEP 01

Customer starts a return

We read order, SKU, price, season and customer history from your shop or OMS in real time.

STEP 02

Engine scores the item

Each item is scored on residual value, category, season and buyer-network demand. The system picks the route with the highest net recovery.

STEP 03

You see the financial outcome

The item ships to its most valuable destination. You see net recovery per return in your dashboard, not buried in a logistics invoice.

Integration

One integration. Live in days.

No replatforming. No new returns portal for your customer. We sit behind your existing flow and route the decision.

Native Shopify app

Custom OMS via REST API

Live in under a week

Three routes

Each return goes to its most valuable destination.

Take a €45 returned jacket. Without Revalu, it goes to your warehouse regardless of what it's worth. With Revalu, only the products that earn their way back get sent there. The rest? Zero cost. Still recovered.

Resell

Product has enough residual value to justify the warehouse round-trip. Revalu only sends it here when the economics make sense.

  • Residual value ≥ 50% of purchase price
  • Condition: new or lightly used
  • Returned within 30 days
  • Not Beauty or defective
Liquidate

Product ships directly to a vetted buyer. No warehouse. Buyer covers return shipping and pays you a fixed fee per item.

  • Warehouse round-trip eliminated
  • Payout based on product and condition
Recycle

No commercial value left. Product goes to a local collection point, bundled with others, transported in bulk to a certified recycler.

  • No warehouse movement
  • No return shipping cost to you
  • Bundled at volume for efficiency
  • EU Ecodesign compliant

Why now

Regulation, demand and a market gap — all converging.

EU Ecodesign Regulation

Destruction of unsold textiles and footwear is banned from mid-2026, with reporting obligations from 2025. Retailers need a defensible routing log — not a landfill contract.

Secondhand demand is compounding

European resale is growing double digits per year (industry estimate). There is paying demand for inventory currently sitting in your warehouse.

Return economics get worse every year

Labour, transport and warehouse costs are rising faster than basket size. The cost-per-return curve only goes up.

Who we are

Built by ex-PostNL operators who've run the reverse flow at scale.

We saw the same pattern across thousands of retailers: every return treated the same, regardless of value. Most warehouse cost was spent processing items that should never have gone back. Revalu fixes that decision before the parcel moves.

HQ
Amsterdam, NL
Coverage
EU-wide
Stage
Pilot phase
First pilots
Q4 2026

Early access

See what your returns are actually worth.

We're onboarding our first European retailers. Tell us about your store and we'll come back within two business days with a recovery estimate based on your category and volume.